Bank Mandiri

Social Media
Bank Mandiri is amalgamated from four state-owned banks - Bank Bumi Daya, Bank Dagang Negara, Bank Exim and Bapindo - in which the history of these four banks can be traced back to over 140 years, and together they had contributed to the beginning of the Indonesian banking sector.
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Social Media

In digital era, the awareness of this brand for millennials was too low. Bank Mandiri also wanted to establish an information center for its CSR activities with unconventional media. Making a visual communication design to brand the social media of Mandiri Update, setting up effective content strategy based on its target market, optimizing digital ads, planning and handling quizzes to boost awareness, increasing engagement through interactive account and producing content according to the decided brand image.

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